Custom made giant adidas shoe boxes

Our brief was to manufacture three giant sized adidas shoe boxes.  Adidas had a new shoe store in Melbourne’s CBD and the activation was planned to encourage passers by to visit the store by giving them one shoe and asking them to visit the store to get the second shoe.  We had to make the boxes large enough for a person to sit inside and to be easy to get in and out of.  The adidas shoe boxes had to be installed at three different locations  in the early hours of the morning and dismantled quickly at the end of the activation.  Check out the YouTube link on our website!